discovery
The beginning phases of working together are full of questions. Can a job be completed successfully? Are demands realistic? Is the budget realistic? The timeline? Are we the best firm to do the required work?
Once those questions are settled, there are others: How do similar businesses
promote themselves or their products? What is a reasonable share of the market?
What is the return on investment? What kind of image should this business have?
Does it have a name? Why that name? What does it mean?
