What we do

Discovery

The beginning phases of working together are full of questions. Can a job be completed successfully? Are demands realistic? Is the budget realistic? The timeline? Are we the best firm to do the required work?

Once those questions are settled, there are others: How do similar businesses promote themselves or their products? What is a reasonable share of the market? What is the return on investment? What kind of image should this business have? Does it have a name? Why that name? What does it mean?

And so on. Eventually we are comfortable,
and then it's time to move to the next phase . . .

Game Plan

Once we've determined the basics, we start rough designing. This is the time to create a logo, decide on paper stock, sketch the structure of the web site, come up with a realistic time line and finalize exactly what we want to accomplish.

During this stage we map out a marketing strategy, and determine what kind of returns a client could expect. We offer ideas for approval, and can start to feel the pieces of the puzzle come together. The game plan phase can last for several months with a larger project.

Implementation

As each piece of the puzzle is completed, we work with our clients to put those pieces in place. We make sure our clients are ready to phase in the new work, and that there are no "loose pieces" of an old image hanging around.

This is when we help get mailing lists together, or arrange for shipping of a new product. We start running newspaper and magazine advertising. We are ready to beta test a new web site.

And we start to see results and move to the next step.

What's Next?

Now is the time to sit back and look at the overall project. Did we meet our objectives? Is the client happy? What needs to be updated? Could anything have been done differently?

Even if we're not on the clock with a particular job, we are always looking for ways to improve what we provide to our clients.